Automakers Trim Super Bowl Presence – Offer Creative Ads
Thirty seconds at a hundred-thou per second for 3 million bucks per commercial is a carefully considered advertising expenditure. Did it pay off for those few automotive advertisers willing to invest...
View ArticleStudents Selling Students on Safety
Sarah Wilson doesn’t need to be told about the problems of distracted driving. She’s got several seriously injured friends to remind her what happens when you split your time behind the wheel texting,...
View ArticleFormula One Racing Exodus Continues as Toyota and Bridgestone Announce Exits
Toyota Motor Corporation is leaving the super expensive Formula One racing circuit next year. Bridgestone, a major supplier to Toyota is withdrawing the year following. The latest moves to cut team...
View ArticleBMW Sells Formula One Team Back to Sauber
BMW AG agreed to sell its 80% ownership in the BMW Sauber F1 Team to founder and former owner Peter Sauber at the end of last week. The contract is subject to the team having a starting place for the...
View ArticleSauber Team Given Toyota’s Formula One Spot
The Fédération Internationale de l’Automobile confirmed late last week that the Sauber Team would be given a starting grid slot next year, taking the place of the departing Toyota team. The spot is...
View ArticleTeens Don’t Think They’re Personally at Risk of Distracted Driving
It's hard to deny the risks of distracted driving - but a new survey of drivers age 15 - 21 find most think they're safe, even if they're texting or engaging in other risky behaviors. As...
View ArticleBridgestone Bringing Run-Flat Tires to the Masses
The owners of a Chevrolet Corvette and a Chevrolet Sonic will soon have something in common beyond the “bow-tie” emblem on their vehicles: each can wait to change a flat. Bridgestone is introducing a...
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