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Automakers Trim Super Bowl Presence – Offer Creative Ads

Thirty seconds at a hundred-thou per second for 3 million bucks per commercial is a carefully considered advertising expenditure. Did it pay off for those few automotive advertisers willing to invest...

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Students Selling Students on Safety

Sarah Wilson doesn’t need to be told about the problems of distracted driving. She’s got several seriously injured friends to remind her what happens when you split your time behind the wheel texting,...

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Formula One Racing Exodus Continues as Toyota and Bridgestone Announce Exits

Toyota Motor Corporation is leaving the super expensive Formula One racing circuit next year. Bridgestone, a major supplier to Toyota is withdrawing the year following. The latest moves to cut team...

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BMW Sells Formula One Team Back to Sauber

BMW AG agreed to sell its 80% ownership in the BMW Sauber F1 Team to founder and former owner Peter Sauber at the end of last week. The contract is subject to the team having a starting place for the...

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Sauber Team Given Toyota’s Formula One Spot

The Fédération Internationale de l’Automobile confirmed late last week that the Sauber Team would be given a starting grid slot next year, taking the place of the departing Toyota team. The spot is...

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Teens Don’t Think They’re Personally at Risk of Distracted Driving

It's hard to deny the risks of distracted driving - but a new survey of drivers age 15 - 21 find most think they're safe, even if they're texting or engaging in other risky behaviors. As...

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Bridgestone Bringing Run-Flat Tires to the Masses

The owners of a Chevrolet Corvette and a Chevrolet Sonic will soon have something in common beyond the “bow-tie” emblem on their vehicles: each can wait to change a flat. Bridgestone is introducing a...

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